Preparation of ancillary tasks

For the album advert, we wanted to add 5-star ratings to make it look more realistic, so used an image of 5 plain stars and manipulated the image to make it fit more with the look of our poster:

Completing this task has allowed me to document the development of the ancillary tasks, from initial ideas and planning, to taking the photographs and then editing them into the finished product.

Shooting schedule

Test footage

We planned to use some slow-motion shots in our video, so decided to film some test footage to make sure the idea would work. I thought if we filmed our actors dancing and lip-syncing at double speed, then slowed it down to normal speed in editing, it would look like they were moving in slow motion, but the dancing and lip-syncing would still match up to the song. I got the idea from seeing how they film certain songs on the TV show Glee. For example, in the last song of the series, this technique is used, as shown in a Youtube video posted by one of the cast:



This is how it looked in the show, slowed down:



I then watched a music video which I thought had probably used this technique as well, and watched the 'behind the scenes' video which showed that they had done what we wanted to do in our video. 






This showed me it was possible, so we decided to try it ourselves to make sure we could get it to look right:


Slow motion test footage from Emily Friend on Vimeo.

We managed to get the lip-syncing to match up by altering the duration of the video to match the duration of the section of the song. However, due to how much faster it has to be in order to be effective, it may be a problem for the dancers to keep up and we may not decide to do this in the real thing.

After completing the main task, and excluding the slow motion sections, I can see this was the right choice as it perhaps would not have fit with the happy mood of the song.

Costumes

These are the costumes that our characters wear in our music video:

Completing this task has meant I have justified why our characters are dressed in a particular way for our video, and why this is important to make sure it fits the situation and represents the characters in the way we intended.